The Mrs Fray Ethos
Many of us have dreamed about the day we go to try on wedding dresses, and in our dreams it's in a beautiful space with lovely attendants who make us feel welcome and stunning the entire time. Sadly, as many women will testify, the reality can be a completely uninspiring ho-hum experience that only results in us questioning the shape of our midsections.
At Mrs Fray we believe that your dream experience of finding your perfect wedding dress can be a reality, and we've created the ideal space in which to bring it to life.
The guiding philosophy behind Mrs Fray is to give the Canberra wedding dress market a really good shake up, and to create a warm and inviting environment for the Mrs Fray bride to find her ideal wedding day attire. We want her to get so excited about her dress and her wedding day that she shouts about it from the rafters, and has a hell of a lot of fun while she’s at it. We want to rid the local market of the idea that Canberra doesn’t have what they’re looking for when it comes to style. We want no local bride to have to go to search in Sydney or Melbourne, because Canberra has the killer dress she’s been looking for all along.
Our mission is to provide Canberra with the wedding dress market it deserves. We want to build a platform for discussion, a social media presence to inspire new ideas in the local market, and a revolution of thought surrounding Canberran weddings. In helping our Mrs Frays to find their perfect gown, we want to be a best friend to them throughout the entire experience, showing the light at the end of the sometimes disheartening process of finding the dress for them. Sometimes a bride doesn’t always have that special someone to scour the streets with on the hunt for her dream wedding dress and we are more than happy to be those women for her.
We want nothing to do with full-on retail experiences that pressure brides to purchase a dress that isn’t the one they want. Instead we want everyone who walks through the doors of Mrs Fray to feel included, comfortable, and supported through the entire process, from start to finish. We’ll spend time getting to know our brides on a deeper level before they even step foot into our space and we believe in keeping the friendship going well after the wedding day with our league of extraordinary Mrs Frays.
Through the Mrs Fray online community we will share content, fresh ideas, stories of real weddings, and recommendations on vendors in the industry that we can personally vouch for as good people as well as advocates of doing things on the outer edge of convention.
Gone are the days of plastic diamonds on deep purple table runners and ballroom receptions for Canberra brides. Fresh, new, exciting ways to get married with style in Canberra: here we come!