Our Brands
We’re passionate about Australian designers and globally sourced brands of impeccable style and quality. We’re thrilled to showcase the following family of designers here at Mrs Fray as exclusive ACT stockists - Chosen by KYHA, Karen Willis Holmes, Prea James Bridal, Lola Varma Bridal, Mariam Seddiq Bridal, FÉKIH Copenhagen and NEWHITE from LA.
Lola Varma
“Marrying high fashion and everyday apparel, the separates and gowns aim to mirror the air of our era, the desires of the modern woman. Minimal and elegant, the garments honour a subtle beauty. The ivory shades of a sun-stroked plain, the sheer drapes that ripple with a warm draft, the contours of a woman’s form.
The garments encourage a woman to uncover who she is, instead of cover. Easy going and quietly confident, the Lola Varma woman is grounded in the essentials, not caught up in the immaterial. With an effortless presence she embraces her womanhood. She makes the dress her own.”- Courtney Illfield, Director & Designer Lola Varma.
All Lola Varma garments are masterfully handcut & sewn in our the gorgeous Lola Varma Melbourne atelier, using a range of weights, washes and tones of silk layered with fine wools, cotton & linen. The materials are fluid and comfortable in character, allowing the dress to naturally flow with your body and grace it.
Price range $770 - $5,900
Prea James Bridal
With a design philosophy drawing from the adage that “Simplicity is the ultimate sophistication” and taking her biggest inspiration from her real brides, Prea James Bridal caters to relaxed and modern brides who want something fashionable and unique on their wedding day.
The Prea James aesthetic can be described as understated elegance. With her fashionable yet relaxed take on bridal, Prea has a keen eye for an unfaltering fit and hand finishes that add that special touch to each gown.
All Prea James pieces are hand made to order in their Paddington atelier, Sydney.
You’ll find a mix of Prea’s ‘Classics’ along with a selection of gowns and separates from her latest collections in store at Mrs Fray permanently, check them out HERE.
Price range $990 - $6,200
Chosen By KHYA
This is your invitation to challenge convention with Chosen by KYHA.
From it's very inception Melbourne born brand KYHA and it's much lusted after ready-to-wear offering Chosen by KYHA have blurred the lines between fashion and bridal. Founder & creative Director Kyha Scott's vision has always been to create collections that pushed the boundaries of bridal design and embodied her own modern aesthetic: sleek minimalism, innovatory detailing and flawless execution.
The KYHA design philosophy is certainly one we can get behind on our mission to present you with expertly crafted, unexpected contemporary bridal. We’ve curated the finest designs from Chosen by KYHA’s offering just for you our dearest Mrs Frays, explore them in store with us.
Price range $4,595 - $5,995
Karen Willis Holmes
Karen Willis Holmes is a renowned Australian designer, widely acclaimed in today's fashion marketplace for offering trend conscious women their perfect wedding gown. After 20 years of designing unparalleled bridal fashion Karen has innate understanding of how to fit and flatter the female form.
We’re thrilled to carry a curated collection of Karen Willis Holmes WILD HEARTS and LUXE gowns at Mrs Fray, shop them all HERE.
Price range $2,290 - $4,090
Mariam Seddiq
Mariam creates bridal that knows no boundaries and is fiercely unique, she designs with the bride of today in mind and is a true artist at heart, creating the most gobsmacking sculpture-esque gowns.
All of Mariam’s creations are hand crafted in her studio in Sydney, with an extreme attention to detail that reigns from her many years as a Prêt-à-Couture designer. As the exclusive stockist of Mariam Seddiq Bride you’ll find a curated offering of sleek, contemporary gowns, skirts with corsetry inspired details, jumpsuits and a stunning collection of statement jewellery to complete your look.
Price range $3,200 - $4,850
NEWHITE
NEWHITE was founded to redefine the modern way of celebrating love and provide individuality for the modern bride. The minimal yet sophisticated aesthetic of NEWHITE is drawn from designer Juliette Kim's love of architecture and the effortless Californian way of life, a feeling that goes hand in hand with the Australian approach to celebrating love.
The brand has a strong focus on the use of premium quality fabrics to create modern silhouettes. Soft structural elements are crafted through signature draping techniques that have become a unique signature of the NEWHITE brand. All thoughtfully designed with comfort and ease in mind and handmade in their LA studio.
Explore the world of NEWHITE, a fresh take on modern bridal at your next visit to Mrs Fray.
Price range $4,000 - $6,600
FÉKIH
With a shared love of Danish design sensibility and a fascination for simplicity, we're delighted to showcase FÉKIH for the modern, style conscious bride.
Since childhood, Maria has learned that her craft should be as beautiful inside as outside, which reflects the uncompromising approach that she has to her design. "We care about finishing details rarely seen, comfort in wearing our garments, and the use of premium fabrics, sourced from some of the world’s finest suppliers mainly from France and Italy. The fabric for each unique style is carefully selected to unfold the design and expression which Maria Fekih imagined".
Adhering to provenance, a value we know you all share and consider when it comes to the purchase of your wedding attire, all FÉKIH pieces are handcrafted in her studio in Copenhagen, Denmark. If you are looking for an entirely unique and exquisitely made gown for your day then FÉKIH is for you.
Price range $3,000 - $8,000