We’re beyond elated to announce that Mrs Fray is setting down her permanent retail roots in the nation's capital in the new Campbell 5 Precinct.
The Mrs Fray bridal concept store will be unlike anything the Canberra market has ever seen, bringing a much needed touch of modernisation to the Canberra bridal scene, with its artfully curated, Australian-designed gowns on racks local artisan wares.
Mrs Fray is the bridal style injection you've been looking forward to for a long time ladies!
With finishing touches to the permanent space currently underway, our flagship store will be a beautiful and inspiring environment flooded with natural light yet perfectly intimate for private one-on-one fittings.
Remaining true to our ethos of presenting the very best in contemporary bridal and breaking the rules on traditional wedding day style, we'll be showcasing designers Karen Willis Holmes, L’eto Bridal, Lola Varma Bridal and Prea James Bridal. A series of “Designers In residence” events (our take on traditional bridal trunk shows) will be held every few months to highlight the latest collections from our in-house brands and introduce new, unique and up and coming designers to you.
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As you know here at Mrs Fray we're all about breaking the rules, doing something different and taking a big giant leap outside of the bridal norms.
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Dearest future Mrs Fray’s we’re coming in hot with plans for the next instalment of contemporary bridal offerings #mrsfraystyle and while we’re conjuring up some amazingness we thought it might be nice to take a look back at pop up #1 in pictures.
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